Before we begin, why would you want to create a calming business environment?
Primarily, your business needs to have a calm and relaxing aura for it to be successful. As an example, you may run a massage parlor or another health-related business. Similarly, the way your business operates means people will spend a lot of time waiting. Therefore, you want them to remain calm as they wait to be seen or served.
If you have a business that sounds like it falls into either of these categories, you are going to benefit from reading this post. Below, you’ll find some top tips that help you create a calming business environment:
Focus on calming smells
Aromatherapy is a therapy that revolves around using nice scents to elicit positive responses in individuals. You can basically use this in your business to make the environment feel calming and relaxing. The best way to do this is by getting essential oils and putting them in diffusers. These oils release aromas into the air that people smell and different aromas trigger different responses.
For example, lavender is a scent that’s commonly associated with calmness and relaxation. If people smell it from your diffuser, they are going to naturally feel more relaxed and calm. It’s a very easy idea to develop a nicer atmosphere where people can sit there and forget about their stress.
As a side note, if your business serves food, you probably don’t want to use this tip as it can detract from the smell of the food and ruin people’s experiences.
Provide a quiet place for people to sit
It’s hard to feel calm when you are surrounded by noise. In healthcare or spa businesses, you will need a quiet area for people to sit and wait to be seen. Likewise, if you have specific treatment rooms, they should be as soundproof as possible. Imagine you are giving a client a massage and they can hear noises from outside – it would be hard for them to relax!
Funnily enough, the same can be said of restaurants or cafes with waiting areas. Give people a quiet place to sit and wait until a table is free. It should be somewhere that’s slightly secluded and blocks out the sound from the busy restaurant. Otherwise, guests can get quite agitated hearing all the noise, possibly forcing them to leave before a table is free.
Give your customers some calming entertainment
Next, you can focus on taking people’s minds off their biggest concerns. When someone is left alone for a long time, they start to overthink. If you operate a business that does procedures or could make people nervous, you don’t want them to talk themselves out of the process. For instance, you have a tattoo parlor and someone is nervous about getting a tattoo. The longer they wait, the more nervous they become until they freak out when they’re in the chair. Aside from possibly being dangerous, it can reflect badly on any other clients waiting if they hear this happen!
Therefore, providing some calming entertainment is a genius idea. Get some screens up for people to look at and watch TV. Ensure you stream suitable channels, like Natural Planet. Why this channel? Well, it gives you lots of nature shows and has calming music, distracting people while making them feel more relaxed. It’s the perfect double whammy; their attention is taken away from whatever is making them nervous, and the content actively calms them down.
Play a bit of calming music
Music is always helpful when you want to create a more relaxing environment. It’s actually a good idea to have some music on a very low volume if you work in an office or on your own. The sounds can help you focus and feel less stressed as you work!
But, for businesses that depend on keeping people calm, it is a stroke of genius. The sounds will blend into the background and merge with the smells from your diffuser. Combined with the quiet setting and calming entertainment, you have an atmosphere that makes everyone feel at ease. Ensure the music isn’t too loud – otherwise, it could have the opposite effect.
As mentioned in the introduction, there are plenty of reasons you might need to create a calming business environment. At first, it can seem like an impossible task. However, after reading the tips above, you will have many ideas to create an atmosphere that your customers/clients will love. As a result, you could receive more positive reviews and recommendations, helping you see more customers in the future.