In a world battered by the health crisis, it is essential to consider the most effective way to improve the commercial performance of your company. And to identify quick wins to boost the business. Here are some ideas to help you learn to analyze your situation and consider the strategies to be implemented.
PERFORM AN AUDIT OF THE COMPANY’S COMMERCIAL PERFORMANCE
Business performance can be defined as the company’s ability to satisfy its customers. This is by offering quality products and services that meet consumer expectations. Companies aiming for a good commercial performance must above all worry about the needs of their customers. They should take into account the strategy of their competitors but also make an analysis of their current performance. Indeed, within the framework of a project for example, when the project, the actions and the objectives to be carried out in the company are defined. But it is necessary to ask oneself if all the strategic choices made are relevant in relation to the project. business environment of the company. For that, it is necessary to carry out an audit to make the right decisions and develop an action plan.
This step is a real work of investigation which is carried out with regard to a wide variety of indicators, both internal and external. This audit can be done internally in your company by offering, for example, a questionnaire to your teams. For example, are things not working well? Do you need to upgrade? If you are working within the retail industry, you may want to consider looking into purchasing a virtual point of sale system available here.
MEASURE THE QUALITY OF YOUR DATABASE AND THE LEADS GENERATED
Having a lot of information about your prospects is good, but having quality information is better! To measure the quality of its database and the leads generated, it is necessary to rely on quantitative KPIs. Such as sales forecast figures, the frequency of commercial interactions, the return on investment of loyalty campaigns or the rate of transformation. From a qualitative point of view, it is necessary to take an interest in the quality of the files. This is achieved by ensuring that there is no duplication, that the information is not erroneous or that there are no mistakes.
MEASURE THE COST OF SALESPEOPLE’S PERFORMANCE
The company must be able to manage its teams in times of uncertainty like today. This can sometimes weigh on their motivation and be felt on the results. The human aspect is therefore an essential element to create a productive environment and therefore improve your commercial performance. We must therefore not leave aside all the metrics relating to human resources management. Including their training, team capacities and individual motivation. You must ensure that your staff are achieving the goals that you desire but at the same time, you must also consider their needs. Do they need additional training? Do they need some further assistance? Should they be given some more time to grow further. Your team can make or break you, so ensure that you are always working to your highest potential.