The online world has become a very ripe environment for sharing useful information. People who are masters of something start developing unique content about their topics and start publishing them on the Internet.
But if publishers really want to make money from their content, they will really want to make sure that the page attracts a lot of traffic. The popularity of a page, after all, is what makes it suitable for ads. A website’s popularity is also the key factor that makes it worthy of being an affiliate for retailers.
Now, one good way of ensuring a page’s popularity is using the right keywords in its content. But before you start developing content for your site that helps moms survive the challenges of motherhood, there are some things about keywords that you need to know.
Keyword density is not that important
To be clear, online articles must contain keywords so that search engines are able to recognize that the content is about a particular topic that the keywords stand for. Because of this, the old ways of doing online promotion required keywords to appear a specific number of times in an article. Some instructions even specified in which parts of the content the keywords should appear.
However, the algorithms for search engines have been changed, and they now determine relevance by looking at not only the keywords but also the other words that are used together with them. For example, an article for Nike Lebron 16 must contain other closely related words such as ‘basketball shoes,’ ‘cushioning,’ and ‘Lebron James.’
With that, it doesn’t matter that much how many times the primary keyword appears in a content. As long as the article really talks about the topic in the most comprehensive way possible, there shouldn’t be any problem.
Long-tail keywords are also useful
Not all keywords are made equal; this is for sure. Some keywords are just more popular than others. And it’s going to be understandable if people would want to write only about such keywords.
Of course, this does not mean that the less popular keywords are totally worthless. There are what we refer to as long-tail keywords, which are usually more specific than the short popular ones. While the number of people who search for long-tail keywords is relatively smaller, these users can be expected to be more willing to take action than those who are searching for more generic keywords.
To illustrate, someone who searches for ‘medical malpractice lawyers’ might just want to learn more about the medical malpractice field. There are a lot of people who do this, and their number catapults the keyword to popularity. But someone who searches ‘medical malpractice lawyers at LaMarca Law Group, P.C.’ might be much more willing to pick up their phone and actually talk to a lawyer. Though the number of people doing this is fewer, their potential for action is much higher. They might already be ready to pay the attorney’s fees upfront!
As a mom blogger, never be afraid to use long-tail keywords. You can write about the “Adidas Harden Vol 3 sizes for kids” or “blue neckties for 6-footers” if you are thinking about writing an article about the best gifts to give husbands and kids.
Keywords don’t have to appear as the exact string of terms
As the first point discloses, content now is judged based on not only the keywords used but also the other terms used together with those keywords. Given this, a keyword now doesn’t have to appear as the same exact term all the time. The terms within a keyword can be mixed up sometimes. In fact, mixing them up is encouraged because it makes the article sound more natural.
The use of keywords is important. But there are changes that new content creators must be aware of. And some of them are disclosed here.