Are you ready to start selling your handmade crafts and goods? Selling your handmade items on Etsy is a great way to make some extra cash while showing the world the talent you have to offer. If you have mastered your craft and are now ready to sell it, you want to put just as much effort into listing your item. Making sure you craft the perfect Etsy post is a sure fire way to sell your item and bring in more business. Take a look below at how to craft the perfect Etsy post easily and effectively!
1. Use natural lighting.
Nothing can kill a sale faster than a poor photo. When photographing your items, use only natural lighting. This might mean photographing your items near a window or even outside on the porch. Never use fluorescent or harsh lighting and is makes the photo unattractive.
2. Take 3-5 pictures.
Buyers want to see as many pictures of the item as possible. Try to include at least 3 photos of the item, all taken from different angles and showing the item off at its best. Get pictures of any markings, damage, flaws, special signings, or anything else you feel your buyer should see. The more pictures you offer, the more confident the buyer will feel.
3. Use key tag words.
Many people search by keywords when looking for specific items. In the keyword field, make sure you put as many important keywords as possible. Include the mediums you used, the colors you used, and other relevant keywords. The more you use, the greater the chance is your items will be found. Be sure the keywords you use in your tags are also present in your title of your post for an extra boost.
4. Create bullet point listings.
People like to read through listings quickly, so use bullet points to describe the item. If you tend to ramble on in a long paragraph, the buyer may skip reading it and leave the listing. Instead, use bullet points to describe the items and make the listing easy to read.
5. Be clear on your shipping and return policies.
Shipping costs can be a big turn off for buyers. Be sure you are keeping shipping costs at a minimum and offering a shipping discount if the buyer is looking at multiple items you have available. Be clear on what your return policy is so buyers can purchase with confidence and know that there are no hidden fees or stipulations.
6. Offer combined shipping.
This is a great way to entice buyers to purchase more from you. Offer a discount to your buyer if they combine purchases. Etsy gives you the option to offer a combine shipping rate to your buyers, which many buyers look for when reading the listing. This doesn’t typically take any money out of your pocket and is a great way to build trust with your buyer.
7. Use the correct category.
Be careful when picking your category, as it could be a decision that helps your buyer find your item easier. Etsy has many categories to choose from, so think about which one would be best for your item and would represent it best. If people are generally searching by category, they will be more likely to find your item and therefore close a sale.
When you keep these tips in mind as you create your Etsy listing, you can be sure you are creating a listing that will catch your readers attention and help you make the most of your sale.