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JCPenney’s #ThatsMyKid Back to School Style

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JCPenney That's My Kid Back To School Fashion

I love that my kid loves his character shirts. You wanna know? It’s because they show you immediately who he is and what he likes. It’s like a welcome mat into his mind. You see, just from this picture I can see that he loves LEGO bricks, and that smile shows me he’s happy (or he thinks I’m weird since I was behind the camera). He’s a fun guy, he’s approachable, he’s cool.

Thanks to JCPenney, he can go in and pick the clothes that HE likes. He’s 9, he’s at that age where he doesn’t really need my help anymore. He knows what he likes, he has his own sense of style and comfort. While he may wear a uniform to school, he gets to express himself after school and on the weekends.

JCPenney That's My Kid #ThatsMyKid

#ThatsMyKid is a campaign from JCPenney all over social media to show off the uniqueness, the cool, the hip, the fun, the silly – everything that our kids are. It’s all about self-expression.

JCPenney That's My Kid Superhero Fashions For Boys

Man this kid is handsome! And look, he’s obviously a big super hero fan, so he might even like comic books (he does!). See how just a simple shirt can be an expression of who a child is?

Brenden has speech apraxia. So sometimes his articulation isn’t the best, and to strangers, it may be hard to understand him. Especially when he’s excited and he naturally talks fast. By shopping at JCPenney and letting him wear his character shirts, he can communicate his interests without even talking. Pretty awesome that just a shirt choice can do that, huh?

#ThatsMyKid is all over Twitter and Instagram – it’s a fantastic way to show off how special your child is. Go ahead, tag some photos with it!

JCPenney That's My Kid

 

We’ve come a long way with his therapies, and I’m so proud of him. Surem he might be silly and goofy, play a little too rough or be too loud – but he’s unique. He’s Brenden.

TELL ME MORE: How would you describe your child? What does their fashion sense say about them?

When It Fits, You Feel It.                                                                                                                                                  www.jcpenney.com/backtoschool

Disclosure: Compensation was provided by JCPenney via Mode Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of JCPenney.