A website is essential for a business in the modern day. Without a web presence, people are much less likely to find out about your operation, and least of all care. Websites have changed over the last decade, to the point where now many businesses keep quite artistic and refined presences.
If you’re just launching a new business and you’re not sure how to develop it in the best way possible for a modern audience, this article is here to help you. We’d recommend making use of at least three and preferably all of the tips featured below. The more you can add to your website in terms of utility and the less you can plant regarding design, the better.
We’ll get into all of that and more in the following text. We hope it helps you raise your online platform to the point of significance you desire:
Humor
Now this isn’t a straight rule, but it can certainly help. More and more people are looking for the personal presence in a firm’s public relations. This means consulting your audience with a sense of general humility and a positive attitude. This can be very engaging, and help your business seem worthwhile in the eyes of a consumer.
You needn’t have to crack jokes at every opportunity. That can alienate some people. You just need to make your ‘about, contact and history’ sections sound like they have been written by a person, not designed by a polished marketing team. The artifice of businesses is known by consumers at this point. They’ve been told about ‘the best new car’ or ‘the strongest new detergent’ for years, and even decades. If a firm simply looks as though they’re selling a great product or service and it’s being advertised in a human way, they will appreciate the fact that you have respected their intelligence.
The extent to which you use this will of course differ, and you are under no pressure to implement it. If it doesn’t work, it doesn’t work. If it does, it could potentially have far-reaching positive consequences. Use your best judgement, and please be wise about it.
Integration
You need to be connected via social media in all respects. Facebook, Twitter, Instagram, Snapchat, Youtube, LinkedIn, Resume websites to name but a few will all count. They should be integrated into your website through modules or live feeds. You might consider opening a dedicated Twitter support account as opposed to the main marketing account. This will give you plenty of opportunities to separate your semi-private support offerings with the press releases you’d like a blanket audience to see. You can also utilize Facebook messenger to serve as a direct support live chat if you’re hoping to lessen your call center support team.
Integration often means streamlining your presence. This helps make things cheaper, as evidenced by the support team example. Another benefit is that the entire social media process is free to an extent. Hosting these profiles will not cost you a penny, and serve as a wonderful form of marketing.
Speaking of marketing:
Reach
Your posts now have endlessly available reach online. You are able to pay for this using a form of ‘sponsored’ acquisition, and you can do this with most social media websites. For example, instead of launching a press release solely on your website, curating a facebook post and paying for it to reach a large national audience for a few months with a link to your website could draw almost everyone, even outside of your demographics, to potentially taking a look.
While taking out a billboard or a magazine ad might have seemed preferable decades ago, the reach available in an online sense is almost absolutely unquestionable in the modern day. This can be powerful if you learn to use it effectively, but only if you’re willing to view the tides of public attention, constantly revising your knowledge of how these social media platforms work.
Cutting Edge
To further go into this, you need to be aware of new implements allowed by these forms of apps. For example, the ‘story’ ability Snapchat, Instagram and now Facebook offers has only developed in the new year. It allows for a progression of images and videos to be shown for a limited time. This is on the cutting edge of promotional possibility, and it completely free to do. It’s amazing to see how this works. For example, if you have a product line launching soon, find your best and most affable public presenter on your staff, and craft a ‘behind the scenes’ story.
Not only does this personalize your products for an audience, but it helps them feel connected to the launch themselves. The cutting edge allows you to inject your platform into the living rooms of almost every person. Use the fashion of social media to benefit your business, and constantly think of innovative ways to use it. With that in mind:
Mobile Friendly
Your website must be mobile friendly. Most people now view websites on their smartphones, which are now more akin to tablets in their size. Investing so much time and energy into your reach will be worthless if your mobile offerings aren’t layered correctly. Collate with the fabulous folks at this website to consult on a range of website building applications, and to develop your online presence with mobile compatibility as a forefront.
This means taking the whole experience into account. How navigable is your website? If your visitor turns their phone from portrait to landscape, does it ruin the entire layout or does it snap to the correct dimensions well? How readable is the text, and how easy is it to click on the available links? Does the contact information provided conform well to being used on a phone? For example, clicking on the phone number should ideally launch the customer’s phone app, so they are able to immediately save it or contact you.
With these tips, you can be sure that your website will thrive in the modern day.